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How to import tequila from Mexico?

Written by Dialce team | Mar 12, 2025 6:29:40 PM

Are you looking to import tequila from Mexico to USA? This guide will walk you through the step-by-step process of importing tequila, ensuring a smooth and successful experience. 

From understanding the necessary certifications to navigating customs regulations, we'll cover everything you need to know. 

Discover the benefits of importing premium tequila and how to stand out in the competitive US market. Let's embark on this journey together!

How to import tequila from Mexico to the US?

In this section we will delve in the requirements for imported alcoholic beverages, specifically tequila. 

Tequila, a beloved spirit originating from Mexico, has gained global popularity. 

For those looking to import tequila into the United States, understanding these specific requirements are crucial. 

1. Pre-importation planning

Before embarking on the journey of importing tequila from Mexico to the United States, it is crucial to have a well-thought-out sales plan in place. 

This plan will serve as your roadmap, guiding you through the complexities of the US market and ensuring a successful business venture.

Understanding the US Market

The United States, with its diverse population and vibrant culture, offers a vast potential market for high-quality Mexican tequila. 

To tap into this market effectively, it is essential to identify your target audience. 

Consider key factors, such as:

  • Demographic information (age, gender, income).
  • Geographic location.
  • Consumer preferences. 

Developing a sales strategy

Once you have identified your target market, it's time to develop a comprehensive sales strategy. 

This strategy should outline your marketing and distribution channels, pricing strategy, and sales goals. 

Consider:

  • Distribution channels: Determine how you will distribute your tequila in the US. Will you partner with wholesalers, distributors, or retailers? Or will you opt for direct-to-consumer sales through online platforms or physical stores?
  • Pricing strategy: Set competitive pricing that reflects the quality of your tequila and your target market's purchasing power. Consider factors such as import duties, taxes, and marketing costs when determining your pricing.
  • Marketing and promotion: Develop a robust marketing plan to create awareness of your tequila brand and attract customers. 

When developing your plan to sell tequila, it’s important to set realistic goals. You should base them on market research, your target audience, and your overall business objectives.

State regulations

Each state in the US has its own specific regulations regarding the importation and sale of alcoholic beverages. 

It is essential to research and comply with these regulations to avoid legal issues and ensure a smooth importation process. 

As a starting point, consider the following elements:

  • Licensing requirements: Determine if you need to obtain any specific licenses or permits to import and sell tequila in your target states. 
  • Labeling requirements: Ensure that your tequila labels comply with all federal and state labeling laws. This includes information such as the alcohol content, ingredients, and warning labels.
  • Taxes and duties: Understand the tax and duty implications of importing tequila into the United States. These may vary depending on the state and the type of tequila you are importing.
  • Prohibition laws: Be aware of any state-level prohibition laws that may restrict the sale or consumption of alcoholic beverages.

By carefully planning your sales strategy and understanding the specific regulations in your target states, you can increase your chances of success in the US tequila market.

2. Certifications and other importation requirements

To ensure compliance with US regulations and protect public health, imported tequila must meet specific certification requirements. 

This section will guide you through the process of obtaining necessary permits and certifications, including the Certificate of Label Approval (COLA) and the Basic Importer's Permit (BIP).

Certificate of Label Approval (COLA)

The COLA is a federal permit issued by the Alcohol and Tobacco Tax and Trade Bureau (TTB) that authorizes the sale of alcoholic beverages in the United States. 

To obtain a COLA for your imported tequila, you must submit a complete application to the TTB along with the following information:

  • Product label: Provide a detailed description of your tequila label, including the name, brand, alcohol content, and any other relevant information.
  • Formulas: Submit the formulas for your tequila, indicating the ingredients and their proportions.
  • Certificates of analysis: Provide certificates of analysis from a certified laboratory that verify the composition and quality of your tequila.
  • Import documentation: Submit proof of importation, such as customs clearance documents and invoices.

The TTB will review your application and may request additional information if necessary. 

Basic Importer's Permit (BIP)

If you plan to import tequila on a regular basis, you may need to obtain a Basic Importer's Permit (BIP) from the TTB. 

The BIP authorizes you to import alcoholic beverages into the United States. 

To apply for a BIP, you must submit a completed application form along with proof of your business identity and operations.

Certification requirements for imported tequila

In addition to the COLA and BIP, imported tequila must meet specific certification requirements to ensure its authenticity and quality. 

These requirements include:

  • 100% Agave Verification:* Tequila must be made from 100% agave nectar. To verify the authenticity of your tequila, you may need to provide documentation from a certified laboratory that confirms the agave content.
  • Age verification: If your tequila is labeled as añejo, reposado, or joven, you must provide documentation to verify its aging process.
  • Health and safety standards: Your tequila must comply with US health and safety standards, including regulations related to contaminants and additives.

3. Taxes and duties

When importing tequila from Mexico to the United States, you will be subject to import duties and federal excise taxes. 

Understanding these taxes and how to calculate them is crucial for accurately determining your overall costs.

Import duties

Import duties are taxes levied on imported goods by the US Customs and Border Protection (CBP). 

The rate of duty for tequila varies depending on the specific type and classification of the product. 

To determine the applicable duty rate, you will need to consult the Harmonized Tariff Schedule (HTS) of the United States.

The HTS is a comprehensive classification system that categorizes all imported goods. 

Federal Excise Taxes

In addition to import duties, imported tequila is subject to federal excise taxes imposed by the Alcohol and Tobacco Tax and Trade Bureau (TTB). 

These taxes are based on the alcohol content of the tequila and are calculated per proof gallon.

The specific rate of federal excise tax for tequila may vary depending on factors such as the type of tequila (e.g., straight tequila, blended tequila) and its alcohol content. 

It's important to consult the TTB's regulations for the most up-to-date information on excise tax rates.

Calculating taxes and duties

To calculate the total taxes and duties you will need to pay on your imported tequila, you will need to consider the following factors:

  • Import value: The import value is the price paid or payable for the tequila, including shipping costs and insurance.
  • Duty rate: The duty rate is determined based on the HTS code of your tequila.
  • Excise tax rate: The excise tax rate is determined based on the alcohol content of your tequila.

There may be additional fees or charges associated with the importation process, such as customs broker fees or storage charges.

Once you have gathered all the necessary information, you can calculate the total taxes and duties using the following formula:

Total taxes and duties = (Import Value x Duty Rate) + Excise Tax

4. Submit FDA Prior Notice

The Food and Drug Administration (FDA) requires federal basic importers permit certain food and alcoholic beverage products to submit a Prior Notice before the products are shipped to the United States. 

This prior notice serves as a notification that the products are being imported and allows the agency to review the importer's documentation and verify compliance with applicable regulations.

Products subject to prior notice

  • Processed foods: Canned, frozen, or packaged foods that have undergone processing or manufacturing.
  • Alcoholic beverages: Wines, beers, and spirits with an alcohol content of 7% or more by volume.
  • Dietary supplements: Products intended to supplement the diet and contain vitamins, minerals, or other nutrients.
  • Cosmetics: Products intended to be applied to the body for cleansing, beautifying, or altering appearance.
  • Medical devices: Instruments, apparatus, or machines intended for use in the diagnosis, treatment, or prevention of disease.

Submitting a prior notice

To submit a prior notice to the FDA, you will need to provide certain information about your imported products, including:

  • Product name and description: A detailed description of the product, including its ingredients, composition, and intended use.
  • Importer information: Your name, address, and contact information.
  • Foreign manufacturer information: The name, address, and contact information of the foreign manufacturer.
  • Product labeling: Copies of the product labels, including any warning statements or nutritional information.
  • Compliance documentation: Evidence that the product complies with applicable FDA regulations, such as Good Manufacturing Practices (GMPs) and food safety standards.

The prior notice can be submitted electronically through the FDA's Prior Notice Electronic Submissions (PNES) system. 

It is recommended to submit the notice at least 72 hours before the anticipated arrival of the shipment in the United States.

5. Customs clearance and logistics

Once your tequila has arrived at the US port of entry, it will undergo customs clearance. 

This process involves inspecting the shipment, verifying documentation, and assessing any applicable duties or taxes.

Necessary documentation

  • Commercial invoice: A detailed invoice from the Mexican exporter that includes the product description, quantity, value, and country of origin.
  • Bill of lading: A document issued by the shipping company that details the shipment's journey and destination.
  • Packing list: A list of all items contained in the shipment, including their weight and dimensions.
  • Certificate of Origin: A document certifying that the tequila was produced in Mexico.
  • Import License (if required): Depending on the type of tequila and your import status, you may need to obtain an import license from the US Department of Commerce.
  • FDA Prior Notice (if applicable): If your tequila is subject to FDA prior notice, you will need to provide a copy of the submitted notice.

Customs officials may conduct a physical inspection of your tequila shipment to verify the contents and ensure compliance with import regulations. 

They may also examine your documentation to ensure accuracy and completeness.

Logistics and transportation

The logistics and transportation of tequila from Mexico to the US can be complex, involving coordination with various parties, including exporters, shipping companies, and customs brokers. 

Here are some key factors to consider:

  • Mode of transportation: Choose the most suitable mode of transportation for your shipment, such as ocean freight, air freight, or ground transportation. The choice will depend on factors such as cost, speed, and the volume of your shipment.
  • Shipping company: Select a reputable shipping company with experience in transporting alcoholic beverages.
  • Insurance: Consider purchasing insurance to protect your shipment against potential losses or damages during transportation.
  • Incoterms: Familiarize yourself with the International Chamber of Commerce's Incoterms rules, which outline the responsibilities of the buyer and seller in international trade transactions.
  • Customs Broker: Consider hiring a customs broker to handle the customs clearance process on your behalf. 

6. Establishing a US Business Office

Depending on the scale of your tequila importation business and your long-term goals, you may find it beneficial to establish a US business office. 

This can provide a physical presence in the United States, facilitate local marketing and sales efforts, and streamline the import process.

7. Using a Power of Attorney

If you are unable to personally handle all aspects of the importation process, you may consider using a power of attorney. 

A power of attorney is a legal document that authorizes another person to act on your behalf. 

By granting a power of attorney to a trusted individual or company -like Dialce- you can delegate tasks such as customs clearance, handling documentation, and managing financial affairs.

Using a power of attorney can be a convenient way to streamline the importation process and ensure that your business operations continue smoothly, even if you are unable to be personally involved. 

How Dialce can help you in the importation process 

When it comes to importing tequila, working with Dialce offers a distinct advantage that sets us apart as your ideal business partner. 

With unparalleled expertise and a deep-rooted commitment to the tequila industry, Dialce is uniquely positioned to support and enhance your journey into this exciting market. 

What sets Dialce apart?

Deep-rooted tequila expertise

  • Unmatched knowledge: Our team boasts extensive experience and knowledge of the tequila industry, from production to distribution and regulatory landscapes.
  • Quality assurance: We have a keen eye for quality and ensure that every bottle of tequila we import meets the highest standards.
  • Market insights: Our in-depth understanding of the global tequila market enables us to provide valuable insights and guidance to our clients.

Comprehensive support and guidance

  • End-to-end solutions: We offer a comprehensive range of services, from product sourcing and quality assurance to customs clearance and logistics.
  • Regulatory expertise: Our team is well-versed in the complex regulations governing the importation of tequila, ensuring seamless compliance.
  • Personalized support: We tailor our services to meet your specific needs, providing you with the support you need to succeed.

Commitment to quality and compliance

  • Strict adherence to standards: We adhere to rigorous quality control measures to ensure that all our products meet the highest standards.
  • Regulatory compliance: We are committed to complying with all applicable regulations, including those related to labeling, safety, and health.
  • Customer satisfaction: Our ultimate goal is to provide our clients with the highest level of satisfaction. By offering tailored solutions and personalized service, we ensure that each partnership is built on trust and mutual success. To explore our diverse range of products, visit our our brands page, where you can discover the quality and variety we offer.

If you’re ready to take your tequila business to the next level, contact us today to learn more about our services and how we can help you achieve your goals. 

The right partner will help you in every step of importation process 

By following the steps we provided in this guide and partnering with a reliable import specialist like Dialce, you can successfully import tequila from Mexico and capitalize on the growing demand for this popular spirit in the United States. 

Remember: with Dialce as your partner, navigating the complexities of importing tequila from Mexico has never been easier. 

Our comprehensive services, from sourcing and quality assurance to customs clearance and logistics, ensure a seamless and efficient import process. 

Contact us to learn more about how we can assist you in your tequila import venture.

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